Sometimes, life is just weird. I did my research for this blog last night, I sat down to write at 8:00 PM, flipped on the History Channel for Modern Marvels – and the whole show was about milk. We all pick up gallons or half-gallons of milk at our local supermarkets, not really knowing where the milk was produced, or how old it is. That wasn’t true of West Palm Beach back in the 1920s, when milk had to be delivered fresh each day. There was quite a bit of demand for milk and milk products such as butter, ice cream, sour cream and cream, and a growing city needed a dairy that could meet those needs. Alf R. Nielsen, a native Swede, who had been president of the Palm Beach Creamery Company, founded the Alfar Creamery Company in 1930. A dairy plant was built at 456 Flamingo Drive at the cost of $75,000,
and opened with great fanfare and a party til midnight on November 20, 1930. A.E. Parker, the former city manager of West Palm Beach was vice-president and was also president of Bertana Farms. He was also Major Boynton’s son-in-law and managed the Boynton Hotel for many years. Bertana Farms was a combination of a part of his first name “Bert” and “Ana”, his wife.
They bought their milk from the big dairy producers of the day, the famous Pennock Plantation in Jupiter with its Jersey cows (specializing in unpasteurized milk), the Bertana and Winchester dairies in Boynton, and the Clark Dairy in Kelsey City (today’s Lake Park). The white trucks of the Alfar Creamery delivered milk daily all over West Palm Beach, packed in ice to keep it fresh in the heat.
Service was extended to Belle Glade in 1934 with the opening of the western plant. Alfar also was famous for its ice cream in a variety of flavors, even Palm Beach!
Alfar also sponsored bowling teams and kid’s baseball teams, so they were a real supporter of the local community. The Alfar logo was everywhere to be seen, but probably no more iconically than on “The Hut”, the famous lakeside drive-in that was in West Palm Beach.
Alfar provided all the dairy products for the milk shakes and malts, and the refrigeration equipment and neon signs as for this icon of West Palm Beach. Alfar also sold many thousands of the famous “Dixie
Cups” with ice cream, and the old lids are highly sought by collectors.
As time went on, the local dairy business became more difficult as consumers began buying milk at supermarkets. I can remember as a kid that the milkman still did stop by (McArthur Dairy) and would sell milk, ice cream and other dairy products and I loved it when my mom bought things from the milkman, but she said it was more expensive than the store.
In 1963, Alfar merged with the Boutwell Dairy in Lake Worth. The Boutwell Dairy was founded by William Boutwell, who had invented the process that produced half and half. At its peak, the Boutwell dairy had more than a 1,000 Guernseys at his dairy located at Congress and Forest Hill Boulevard (then called Selby Road). After the merger, products were sold as Alfar-Boutwell. Then in 1968, the T.G. Lee Dairy in Orlando bought the Alfar-Boutwell Creamery, and the Alfar name dissappeared from the West Palm Beach area. In the continuing mergers, Dean Foods bought the T.G. Lee brand. By the end of the 1970s, all of the dairies in eastern Palm Beach County had closed as the land had become too valuable for dairy farming.
So what happened to the Alfar plant? Did the property become housing or a shopping center? Nope. In some miracle, the property is still a dairy distribution plant and serves as the headquarters of McArthur Dairy (also owned by Dean Foods). It is still located at the same address on Flamingo Road along the Florida East Coast railroad.
Information for this article was researched through the historical archives of the Palm Beach Post.